Business communication

Creating a trust-based relationship with clients is good for business

I’ve been fortunate enough thus far in my career not to have experienced a serious trust-issue with a client. (Full disclosure: but there have been some trying times). When I was just starting out in my design career (oh so many many years ago) I did try to assert my still-minty-fresh 4-year degree. It felt like the proverbial uphill battle; I was trying to prove myself and doubtless made clients feel like I was being a pushy, bossy up-start know-it-all.

Fortunately I had mentors and co-workers that offered excellent advice and demonstrated professional client relations in every aspect of their work. As a result, I quickly learned that while excellent work is important, so are the relationships that I’d form with clients. The key lesson (that, fortunately I learned in a pain-free way) was that establishing a trust-based working relationship was critical. If a client didn’t trust me, then it didn’t matter if I was a design genius (which I’m not, but I do like to think of myself as being solid) because I’d be just another bozo.

This article on HOW Design is a fantastic (and short) collection of tips on creating better collaborative and trust-based working relationships with clients. The best part is that these tips serve not just designers, but also clients. And they can apply to almost any industry!

http://www.howdesign.com/design-business/empathic-designer/

Leave a comment and share some of your tips or experiences, no matter which side of the table you’re on.

About Brian

Graphic design, brand ID, marketing, illustration at Muller Design Studio. Vancouver, WA/Portland, OR. "Working miracles. Saving lives."
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